The worldwide disruptions of 2020 will be sensed deeply in the digital marketing landscape of 2021. Brands come across a new ground of buyer behaviour, reformed by hikes forward in technology and bulk social engagements.
It is essentially cliche, but “all of them are different now,” and digital marketing experts and their customer base had better define their cruises for shifting oceans.
So far, the digital marketing trends in Sri Lanka for 2021 appear to spin around two diverse, however almost inconsistent thoughts. First is a common humanization, attending real issues and shaping content to suit the specific for more individual commitment. Second is a far more automated and technical optimization, modifying the backend areas such as SEO and how you construct campaigns—the nitty-gritty that your pleased clienteles do not see.
Let’s check the 9 of the hottest digital marketing trends in Sri Lanka of 2021, to gain the required competitive advantage. If you are in the progress of preparing your digital marketing strategy for 2021, then consider these trends.
9 best digital marketing trends in Sri Lanka of 2021:
One look at the front-page headlines displays the importance of inclusivity in our present time-and-place in past. Superior numbers by the day, particularly younger hearers and marginalized crowds, want to see a more positive representation of fairness in the content they read and the brands they are buying from. Or more correctly, they do not want to see the same standardised content we are familiarised to from earlier periods.
In 2021, digital marketing comprises media and subject matters that covering a diversity of races, sexualities, language, faiths, etc., as well as illustration for people with physical incapacities and learning incapacities. This comprises the content for your images and videos, but also the subjects you consider in blogs, social media and also the line of goods you offer.
As mentioned by Accenture, this traditional shift is now affecting buying behaviour: 41% of consumers “have shifted… their trade away from a seller that does not expose how significant is to them.” According to this study, it is clearly stated that 29% of clienteles are ready to change to different brand entirely if they do not showcase adequate diversity—and that proportion just goes up for cultural minorities and those who are in need.
2. Featured snippets & no-click searches
For so many years, the aim of SEO has existed to get your website in the “#1 position” spot of search outcomes. Now, leading to 2021, the objective is continuing to move to more SEO reflectiveness in “position zero.”
Position zero states to Google’s “featured snippet”, and 2021 SEO marketing trends in Sri Lanka have positioned it atop everything else. The featured snippet works differently than other search results, it is divided by a tiny box and situated at the very top. More significantly, it also exhibits extra, applicable info with the effort at replying the searcher’s query without them required to click on it, prompting the nickname “no-click search.”
Even though it sounds counter-intuitive to falling-off someone clicking on your website link, the score you get as a thought-leader balances a single click. Furthermore, featured snippets are occasionally read audibly with Google Assistant voice searches.
If you are going to aim a featured snippet yourself, there are a few things you should know. For beginners, featured snippets are typically for long-tail keyword searches (such as “what are the digital marketing trends in Sri Lanka for 2021?”). They come in unlike forms, from step-by-step lists to descriptions to even videos and Q&A, so pair your content with the suitable format.
In the content itself, assure you response the keyword query noticeably and neatly, with bulleted lists or a table structure.
3. Sustainability: loud and proud
Similar to the digital marketing trend of inclusivity, consumers in 2021 are likewise obsessive about ecology. Consumers want to assure the companies getting their money are just as worried for the earth as the consumers are.
With 81% of shoppers strongly feeling businesses should assist recuperate the environment, what we are considering is a recognition boost for ecological and eco-friendly trademarks, particularly for younger customers. This drives well-beyond the marketplace for green products—every product can advantage by advertising their sustainable practices.
The key is sharing your sustainability throughout your branding and content to make ecology part of your brand personality. There are lots of distinctive ways depending on your branding style, such as showing a banner notably on your website or arguing it repetitively on social media. You can also opt for further elusive methods, such as brand-named recyclable tote bags or transferring green themes through your brand’s graphical identity.
4. Ad-blocker blockers
The digital marketing trends in Sri Lanka of 2021 are not all about positivity and growth—it is also about facing and overcoming difficulties such as ad blockers. With 27% of online users projected to use ad blockers in 2021, many marketing agents are taking their mainstream of traffic unconsciously cut off at the source, comprising PPC campaigns.
Primary, you want to see how big of a problem it is for you. By reviewing your ads data and statistics, you will be able to understand how problematic is this for you. Conditional on your focus spectators or where you post an advertisement, the harm might be trivial.
If your advertisement does fall victim to ad blockers, your finest strategy is to adjust—do not waste time exasperating to encourage possible consumers to change their likings. Readapt your marketing budget to outfit other, more productive marketing campaigns, like influencer marketing or funded content. Newer audiences do not counter well to display ads anyway, but they do answer well to influencer marketing, so making the switch is desirable in any condition.
5. Image and video SEO for visual searches
You knew you can explore for images and videos by keying in keywords, but did you know you can also propose existing imageries for a search, or even take original photographs and explore for context? As more customers realize these image search methods, its alterations the overall setting of SEO in over-all.
To exploit the boosted number of image searches, you have to make sure your visuals and video SEO optimisation are in perfect shape. For beginners, apply the fundamentals:
- constantly contain alt text in your visual descriptions
- add imageries to your website’s sitemap or generate a devoted image sitemap
- comprise your target SEO keywords as the file name of the image.
- use high-quality images and HD videos
Furthermore, acquaint yourself with Google Lens, particularly if you are in the eCommerce business. Manage your SEO techniques right, and you can take traffic away from rivals when customers perform picture searches for goods or barcodes.
6. Interactive content
Here is a drift that is theoretically been around for a while, however it is just now being acknowledged as a good practice. Interactive content does not just endorse more commitment, it also enhances the site visitor’s pleasure.
Interactive content like puzzles, open-ended queries, questionnaires, games, freebies, polls, calculator widgets, etc., can do miracles for your company. At the very least, they surge the period visitors engage with you, which helps your standing in algorithm-based searches and feeds. But more significantly, individuals want to be occupied, so collaborative content almost continuously increases your user experience.
Interactive content is part of the superior trend towards personalization; by permitting the visitors to response for themselves or have their viewpoint heard, they feel a more intimate relation to the brand. Do not forget it can also be used to gather data on user favourites, such as for product or website enhancements.
7. Customer segmentation
Another marketing trend that is not new but adequately newly popular is consumer segmentation. The idea is modest: instead of a minor number of huge marketing promotions aiming overall audiences, it is healthier to have an enormous number of small marketing promotions targeting particular viewers.
Client segmentation means category your focus spectators by definite characters or behaviours, such as demographics or spending habits. This permits you to more appropriately modify your content to outfit their likings; for example, having two distinct email lists for big payers and small payers, and directing different newsletters to individually that feature diverse goods.
This approach works great for personalization and client commitment, as your admirers obtain satisfied hand-picked for them. Beyond email lists, you can apply client separation to specific ads on diverse sites, groups of blog content and social media content for several areas.
8. Local SEO
Google regularly renovates their local SEO algorithm, so if you are local trade, you must continuously update your business’ presence in local results too. In a way, local SEO is even more influential than wide SEO—people hunting for a particular type of trade with their physical location have more determined to purchase, so it is simpler to change them.
For beginners, first of all, you have to get your profile verified by Google. You shall perform this by adding your business in Google My Business and either asserting your listing or making a fresh one. This supports your rank advanced in Google SERPS and also presents you the gamble to offer extra info about your firm to real-time hunters.
Furthermore, you want to include local keywords significantly into your SEO plan. Highlight the name of your city or town as a top keyword, but you can go the additional mile by also including associated keywords. If your locale has a famed landmark or strange claim-to-fame, an indication it once or twice.
9. Oldies but goodies
Not every best digital marketing trends in Sri Lanka of 2021 are from 2021 itself. Loads of marketing trends in Sri Lanka from 2020 or the year earlier are still going robust and will regenerate to be game-changers through the upcoming years. And if you still have not applied them yet, there is more necessary now than ever afore.
In specific, do not disregard these continuing digital marketing trends in Sri Lanka from 2020:
- Shoppable Posts: social media posts that straight connect users to product checkout incline to surge conversions by streamlining the process payment. See if you are appropriate for Instagram Checkout.
- Gen Z Marketing: previous year saw the oldest of Gen Z turning 18 and inserting the workforce. If you want to penetrate this young market, first recognize the top practices for advertising to Gen Z.
- Micro-influencers: as opposed to best influencers, micro-influencers are more like regular people who have a larger-than-average social media supporter. If you invite enough of them, normally through social media competitions and gifts, you can accomplish the same records as top-level influencers at a portion of the cost and exertion.
- Voice Search SEO: since voice assistants first hit marketplace a few years ago, voice explorations have been toppling traditional SEO tactics—people do not use similar keywords while they talk as while they type! Try changing your SEO plan to include speech keywords.
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