Benefits of mobile app development? The number of smartphone users in worldwide is increasing day by day. Which means the opportunity of the marketing is also increasing? Mobile app development has changed the way how businesses are operating. These apps have made it easier for the business and the customers which the information will be updated by both parties.
This has promoted the business to engage with the customers easily and provide them more facilities without any representatives help in the business. For an example- If there is a promotion going on, you don’t have to create advertisement posters and create ads. You can simply create a pop-up in the app which explains your promotion.
As per the Covid-19 situation, many businesses have shifted online, and people spend more time at their houses due to the lockdown. The stats show that the average time spent on their mobile devices has increased drastically in this pandemic. Let’s check on the benefits of mobile app development!
Improves Customer Relationship
Customized apps would allow you to send personalized information to your existing customers about your products and services. Furthermore, send personalized discounts and promotions to loyal customers. Your business app can also act as a marketing research tool, which would show the client’s age, spending patterns and etc. This could reduce the research cost for the business, and they could increase money on their marketing strategies.
It depends on how quickly and easily the customer gets information about your business and at the same time it is also important on how quickly you get back with their complaints and response time. Faster response time would increase the conversion rate. The app could also contain survey forms and feedback forms, interested customers would fill these and it could help the business to re-market their product with this feedback. Let’s look into the next benefits of mobile app development.
Builds Brand Awareness
The more value and the availability of your brand in access makes the customer more interested in your product. For example- think if your business is providing hardware materials and the customer can purchase the materials from the app. Your business would provide the transport the product with the closest outlet near the particular customer. Which eventually your giving value to your customer and ease of access to your products. Which increases strong customer loyalty and their referrals would bring another strong customer base.
The business app would also allow you to send notifications on the new products, what are the products that are available and aren’t. additionally, the business should make sure that when creating an app the customers would love to come to your app and it is very well branded. If your app is going to be slow and with unattractive design. Your customers wouldn’t even download the app or refer to other potential customers. Looking at your brand logo every day in the mobile app icon makes the customer remember your brand than any one of your competitor’s brands. Let’s look into the next benefits of mobile app development.
Improve customer loyalty
There are many ads, coupons, email marketing, and advertisement has created the business to make sure that they keep reminding the customers about the brand. Advertising too much also would create the customers to not give much attention. The marketing technic should be able to make the customers stay in your business without going for other products.
The advantage of mobile app development would help you that easily. After the customer creates an account, you would know the number of the purchase and the number of sales he is bringing to the company. Giving them extra coupons and giving them more discounts would make them valued. These are the common strategies the companies follow.
The newly adapted are offering cashback rewards when you purchase in the app. You could also add a point system, where for every purchase they make they will be getting a set number of points. Which would later be used to purchase a product without the use of money. Get a business representative to call and check if they received the product and get their feedback. Let’s look into the next benefits of mobile app development.
Getting ahead of your competition
In this growing technology world, the competition is very tough. There are many companies which are spent on heavy advertising and other promotions. Consumers are looking for immediate answers and make their life easy with the growing technology. For example- what do you prefer? Going to the internet browser and search about the product. Enter your login access and purchase the product or you should click on the app and just enter the purchase button. Customers also would feel more secure keeping their logins and purchases to be done than the internet browser.
These factors would increase the number of conversions that are happening in the app than the conversions that happen on the website. You might think, it would be expensive to build an application, right? BUT how would you grow if you stand in one place? Business is also about how you cope up with the market and the technology. Let’s look into the next benefits of mobile app development.
Unique service and marketing channel
Well, you own the app and you have all the right on customizing the app however you want. Just think in this pandemic time. People going out has been reduced and your shop can allow a certain number of people while shopping or consuming. For example- you own a saloon or food restaurant if the customers have to book an appointment before they have to visit you.
You don’t have to get pressure from people calling and finding a time to come. You can automate your mobile app to do that for you. You can easily add a section on booking appointments and the customers must choose a time for them to comeThese apps can allow you to send notifications and information to be sent to the customers in an instant. This information can identify how people have opened your mail and the deals and offers which the customers are interested.
These are five advantages of mobile app development. So why are you waiting? Contact us now! Tectera is a fast-growing web design and development company in Sri Lanka. It also specializes in digital marketing, search engine optimization, and app development.
Editorial Staff at Tectera are experts on web design, SEO, social media and other digital marketing channels.